Archive for the ‘New Super Mario Bros. U’ Category

Nintendo’s U.S. Wii U Commercials, and updated Coffee "Launch Video" version

November 5, 2012

Coffee Beans
This past Thursday, November 1st, Nintendo showed its first Wii U launch video produced for the United States. They released a New Super Mario Bros. U commercial and a SiNG Party commercial, both Wii U games, last week as well.

The official launch video has received very mixed reactions. Some Nintendo fans think it’s okay, and that it will do okay with multiple viewings. Others think it’s pretty bad at conveying what the Wii U is and what the Wii U is about, and aren’t fans of the music chosen for it.

If you missed the new Wii U launch video an commercials last week for the U.S., brew yourself some coffee and hit the jump to see them below, as well as my updated version of the first official “Wii U Advertising Campaign Launch Video”!

The Brew
First up, the “Wii U Advertising Campaign Launch Video” which was the first one Nintendo of America released last week:

Next up, the “Wii U SiNG PARTY Launch TV Commercial” that was published and made public last Friday by JK Dance Productions:

Last up, the “Wii U – New Super Mario Bros U Launch TV Commercial” that Nintendo published on their YouTube Channel last Friday, November 2nd:

Caffeinated Thoughts
I personally don’t think the “Wii U Advertising Campaign Launch Video” does a good enough job of showing that the Wii U is a brand new console, and not simply a new controller that can be used with existing Wii consoles. Same with the New Super Mario Bros. U and SiNG Party commercials. Every main shot of the Wii U console in the videos is hidden behind the Wii U GamePad, which I think might lead to confusion for many being that the black Wii console and black Wii U console (same for the white versions) look very similar in appearance.

Also, it seems very “busy” to me, with nothing being explained as to what is happening and being shown. I don’t think the background music is a good choice if the ad will be used to target all ages of potential Wii U buyers. (Bean 1 enjoys the video a good deal, and Mrs. Coffee didn’t mind it, but she did know about the Wii U before watching it.) I do think the launch video would be better marketed at a younger audience, and not the “expanded audience” of older gamers that Nintendo picked up with the Wii and I think it will be interesting to see how/if Nintendo adapts the Wii U marketing strategy for different audiences.

Being that the “Wii U Advertising Campaign Launch Video” doesn’t say “Commercial” in its YouTube title though, like the two for the Wii U games do, makes me wonder if the ad will actually run on TV, or if it is perhaps just designed for the internet to kick things off?

Even though I don’t think the music is the best choice (and I lack the announcer voice), I decided to see if I could have some fun and re-edit the video using the same background music in the original, but make it a little bit more informative and help show viewers the Wii U is not just a new controller, the GamePad, but also an entire new system. You can see my updated, over caffeinated, version of the “Wii U Advertising Campaign Launch Video” below.

Questions
Are you impressed with Nintendo’s Wii U launch video and commercials for the U.S. market so far? Do you think they need to provide more information in them, as I do? If so, what information would you like to see in a general Wii U console commercial?

Would you prefer an official Wii U video that addresses and shows a little better what the Wii U GamePad is being used for, and that the Wii U console is entirely new; perhaps like my updated, over caffeinated, Wii U video?

You can pre-order New Super Mario Bros. U and SiNG Party on Amazon.com and check out the outrageous prices of the Wii U consoles from third party sellers, below:

New Super Mario Bros. U to have online multiplayer? "Online Interactions Not Rated…"

October 15, 2012

Coffee Beans
Will New Super Mario Bros. U have some form of online multiplayer?

New Super Mario Bros. U will be releasing with the Wii U on November 18th, just over a month away now. Nintendo has not really detailed the Wii U’s online features, and hasn’t even really confirmed which Wii U launch games will feature any sort of online multiplayer, yet. We do know New Super Mario Bros. U and Nintendo Land, both Wii U launch titles, have Miiverse functionality; but Miiverse details have not been fully discussed by Nintendo either.

At the Wii U Preview on September 13th, Nintendo showed off two new game modes in New Super Mario Bros. U for the first time, those being the Boost Rush Mode and Challenge Mode. So, Nintendo had kept two new modes in New Super Mario Bros. U under wraps until the Wii U event, and nothing was said if either of those modes would have an online multiplayer function.

Why do I think New Super Mario Bros. U might have a form of online multiplayer, outside of just Miiverse communication? Brew yourself some coffee, and let’s take a look!

The Brew
Look at the two boxes for New Super Mario Bros. U and Nintendo Land in the image above. Do you notice anything significantly different between the them? If not, take another look.

So, why would one box have the text, and not the other if it is just talking about Miiverse? At the Wii U Preview event in September, Nintendo’s Bill Trinen said of Miiverse, “…we’re gonna go into more detail on Miiverse in New Super Mario Bros. U and other games, as we get closer to launch.”

Again, we know that both New Super Mario Bros. U and Nintendo Land have Miiverse functionality, according to Nintendo representatives’ statements and the official Nintendo fact sheets for both games:

If you are still haven’t spotted the difference on the boxes, look to the right of the ESRB’s “E” logo on NSMBU’s box. The small black text next to the ESRB rating says, “Online Interactions Not Rated by the ESRB“. Not just in English, but also in Spanish beneath it, “Les échanges en ligne ne sont pas classés par l’ESRB”.

The image below will show it more clearly than the image above:

Why does New Super Mario Bros. U’s box have that extra text, but Nintendo Land’s box doesn’t? The fact sheets for both game specify Miiverse functionality, so if the text is only for the Miiverse functionality in New Super Mario Bros. U, is it a lot different from what is being offered with Nintendo Land’s Miiverse functionality?

Caffeinated Thoughts
I think it’s interesting that both games feature Miiverse, and both boxes have the Nintendo Network logo on them, but only the NSMBU box has the text specifically about online interactions. Perhaps the Miiverse interactions allowed in New Super Mario Bros. U will be different from those allowed for Nintendo Land? Maybe Nintendo is trying to change the standard “online multiplayer” lingo, to a Wii U console specific “Online Miiverse” lingo for future marketing reasons?

If you haven’t seen any footage of New Super Mario Bros. U or Nintendo Land, you can see trailers for both games below:

Knowing how Nintendo has been pretty careful with what they are saying about the Wii U and even certain games being developed for it, gives me slight hope that they are preparing one last big Wii U online detail reveal. I hope they detail the key features of the system such as Miiverse, multiplayer, patching, eShop prices, accomplishments, the friend code situation, and things like video chat and voice chat features.

Having games to demonstrate the online functionality live, or even in a pre-recorded video, like New Super Mario Bros. U, I think would help cement buyers’ decisions, and perhaps even make the console more appealing to gamers currently sitting on the Wii U fence.

I hope that New Super Mario Bros. U features some form of online co-op, or even a Mario platforming multiplayer battle mode of some sort. Even if it doesn’t though, I already have NSMBU pre-ordered (for Bean 1), so we should be playing it together as a family this holiday season at the very least, and maybe even with some of you if there is online multiplayer of some sort in the game.

Questions
Do you think that Nintendo has perhaps kept online multiplayer for New Super Mario Bros. U a secret this entire time, waiting to tell us all about it when they detail more of the Wii U’s online capabilities and Miiverse features within the next few weeks? If you haven’t decided on buying a Wii U system yet, would New Super Mario Bros. U having online multiplayer help you make your decision?

Are there any Wii U online features that could still be revealed, helping to push you toward getting the system if you still aren’t sure about it?

If you are interested in either New Super Mario Bros. U or Nintendo Land, you can see links for them below: