Archive for the ‘Just Dance 4’ Category

Nintendo’s U.S. Wii U TV advertising. Marketing genius, or marketing failure?

November 9, 2012

Coffee Beans
There are now four official Wii U commercials for the United States. There is the official “Wii U Advertising Campaign Launch Video”, which is the only one minute Wii U commercial so far; and New Super Mario Bros. U, Nintendo Land, and SiNG Party each have their own 30 second commercial.

The U.S. Wii U commercials have received mixed reactions from fans, and for various reasons: the music, the presentation, the information (or lack thereof). The video above is the slightly updated version of my original updated version of Nintendo’s “Wii U Advertising Campaign Launch Video”, that Nintendo of America revealed last Thursday.

Do the U.S. Wii U commercials do a good enough job at addressing the fact that the Wii U is a brand new console, with a brand new controller? Will the way that each U.S. commercial is worded be a genius marketing strategy, or a marketing failure? Brew yourself some coffee and hit the jump to take a look at the commercials, and specifically listen to the way the Wii U is talked about in each commercial.

The Brew
Here’s the first U.S. Wii U commercial, “Wii U Advertising Campaign Launch Video”:

The second Wii U commercial to hit Nintendo of America’s YouTube account was this New Super Mario Bros. U commercial, last Friday:

The SiNG Party Wii U commercial was originally released by the production company behind the dancers in the commercial, and then Nintendo added it to their YouTube account this past Monday:

The last U.S. Wii U commercial to be released, so far, is this Nintendo Land commercial that they released on Monday as well:

Caffeinated Thoughts
I don’t think the Wii U commercials do a good enough job of addressing the fact the Wii U is a brand new console, and instead I think they give the impression the “Wii U” is just a brand new controller that works with existing Wii consoles.

In the Wii U campaign launch video the line used is, “With the all new Wii U…”, and that’s it. Not once, in the entire one minute video are the words “console” or “system” spoken. I also think the commercial is lacking a few key details that would help clear up that the Wii U is a new console and not just a new Wii controller, and I added a few of those details in my video up top. Instead of just focusing on the Wii U console and the Wii U GamePad, they show people sitting around in the rooms participating in gameplay using Wii Remotes and Nunchuks as well.

What about the New Super Mario Bros. U launch TV commercial? It has the same issue. The lines are, “This is how you’ll play next. Using the all new Wii U GamePad controller…”, and it ends with “New Super Mario Bros. U, only available on the all new Wii U.” It lacks the specific words “the all new Wii U console” or “the all new Wii U system“. Like the Wii U launch video, they show other people playing with Wii Remotes in the commercial.

What about the SiNG Party Wii U launch TV commercial? Same thing! It’s a 30 second commercial, and the first voice-over line in the commercial is, “Face the crowd and get the party started with the all new Wii U GamePad controller.“, followed up immediately with the next line, “SiNG Party, only available on the all new Wii U.”

Nintendo Land’s commercial? Same thing. “With the all new Wii U, this is how you’ll play next.” There is no focus on the Wii U console by itself, and it shows other players using Wii Remotes (and Nunchuks) to play the game along side the GamePad.

The commercials all end with an image of the Wii U GamePad in front of the Wii U system, and the games being sandwiched between them (on the game only commercials). The problem with this? The Wii U console looks a lot like the Wii console. Hiding it in the back without ever showing it up close with the logo on it, and never showing the price of the two bundles (or that it comes in two bundles), I don’t think is helping customers/viewers understand this is an entirely new system. To see what the Wii would look like behind the Wii U GamePad, I edited the following image:

Also, while I understand Nintendo is wanting current Wii owners to understand their Wii Remotes and Nunchuks will work on the new Wii U system, I don’t understand why they are showing the Wii Remotes and Nunchuks being used for gameplay, instead of showing the Wii U Pro Controllers being used instead.

I really do hope I’m wrong and that the Wii U commercials provide enough information for your average consumer, but I fear for the retail employees that will have to explain to the customers showing up in stores expecting only to buy a new Wii controller, that it’s not just the controller but an entirely new system they need. Having worked in retail, and seeing how the U.S. Wii U commercials are worded and lack information such as price, I can see this being an issue.

Perhaps the commercials are worded the way they are to purposely get consumers thinking this is just a new Wii controller, and then when they show up in stores they will get to demo the system live hands-on instead? Maybe Nintendo is betting that hands-on with the system in stores will help sell it, and that consumers will also do the research before heading out this holiday season to buy a Wii U?

If the marketing strategy with the U.S. Wii U commercials is trying to get the mass market to think the Wii U GamePad is just a new Wii controller though, I think they are doing it the right way, even though I think it would be odd if that’s their goal. Maybe this will be the best way to get consumers to look up information on the Wii U, and I just hope that providing less information to consumers initially, ends up selling more Wii U consoles for them.

I don’t think the European or Japanese Wii U commercials have the wording problem that the U.S. commercials do, so I think it will be interesting to see which marketing strategy works out to be the best. Will more basic information equal more sales, or less basic information equal more sales? Is less, more? I guess we’ll find out within a few months if Wii U units are flying off store shelves in the U.S., or if Nintendo of America changes the marketing techniques.

Questions
If you have a cable TV or satellite TV subscription, have you seen any of the Wii U’s commercials? If so, do you think the commercials do a good enough job explaining that the Wii U is a brand new console, with a brand new controller?

Do you think the lack of information such as the Wii U being available in two bundles, at two different price points, and the wording in the U.S. commercials is a genius marketing strategy, or a marketing failure from what you have seen?

You can pre-order New Super Mario Bros. U, Nintendo Land, and SiNG Party on Amazon.com below, as well as see the outrageous prices of Wii U consoles from third party sellers because Amazon.com is still not carrying the Wii U directly:

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Coffee Bean Counting: Which launch Wii U Ubisoft game(s) are you interested in?

November 8, 2012

Coffee Beans
Which Wii U third party publisher will have the most games when the system launches on November 18th? From my count, Ubisoft. As of now, Ubisoft will have six games available to purchase when the Wii U releases, with a few more games being published for the system before the end of March 2013.

The last Coffee Bean Counting poll ended last week, and which Ubisoft Wii U launch title had the most votes? Brew yourself some coffee, and let’s take a look!

The Brew
This Coffee Bean Counting poll ran from October 23, 2012 through October 30, 2012. The poll question, games to choose, and results can be seen below.

Which launch Wii U Ubisoft game(s) are you interested in?
Assassin’s Creed III                               17.65%    (15 votes)
ESPN Sports Connection                        1.18%      (1 votes)
Just Dance 4                                         37.65%    (32 votes)
Rabbids LAND                                       8.24%      (7 votes)
Your Shape: Fitness Evolved 2013           2.35%      (2 votes)
ZombiU                                                 33%        (28 votes)

If you like charts, bar or pie, you can see the results in chart form below:

Caffeinated Thoughts
So, the results might have been slightly skewed, because the Just Dance series has a large following and my “What is the most played Just Dance Wii game?” post made its way to the Just Dance Facebook page, and I noticed shortly thereafter the poll had increased greatly on that game. While Just Dance 4 definitely got many votes after the post hit the Facebook page, ZombiU kept chomping at its heels and I thought toward the end that it might overtake it…perhaps if I had left the poll running through Halloween!

What launch Wii U Ubisoft games am I interested in, and did I vote for? I voted for Assassin’s Creed III, Just Dance 4, Rabbids LAND, and ZombiU.

I played and beat the original Assassin’s Creed, but haven’t played the series since that game, and the setting and time-frame for Assassin’s Creed III has me interested in the game. I have never played a Just Dance game, but seeing how Just Dance 4 on the Wii U uses the GamePad for certain modes I think could be a lot of fun for the non-gamers, and I like the fact you can stream the game to the Wii U GamePad as well. Rabbids LAND has me very interested, because of Ubisoft’s history of Rabbid games on the Wii, and I think Rabbids LAND could be the best “party game” for the Wii U’s launch, and maybe even a while after. I think ZombiU looks like it is making great use of the Wii U GamePad for different gameplay elements, and I’m really looking forward to playing the game.

As for ESPN Sports Connection, I have watched the trailer for it a few times, and it may be a game that I understand (and enjoy) a bit more if I have hands-on time with it, but there are a few elements that I didn’t quite understand what they were trying to show in the trailer, such as the use of the GamePad as a golf caddy and the drawing on the GamePad in the football game. While I understand how drawing on the GamePad in the football game can make sense, I’m not exactly certain how the football game in it will play out. I may have to try and rent this over a weekend, and see if perhaps Bean 1 and the rest of us can enjoy some of the games together.

Your Shape: Fitness Evolved 2013 might be a game I should have voted for, especially if I eat a lot over the Thanksgiving and Christmas holidays! I haven’t exercised on a regular basis in a long time, even with Wii Fit in the house, so I’m not sure if a game will properly motivate me right now for it; but I am glad to see this type of game getting released and I do hope those that buy it get great use out of it, and potentially develop a healthy lifestyle with it.

Questions
Which launch Wii U Ubisoft game(s) are you interested in?

Are there any Ubisoft Wii U games that have been announced, such as Rayman Legends, but won’t be ready at launch that you are interested in; or even other Ubisoft games you would like to see make it to the Wii U?

You can see and pre-order the Ubisoft Wii U launch titles on Amazon.com below:

What is the most played Just Dance Wii game?

October 22, 2012

The Roast
The first Just Dance game released on November 17, 2009 for the Nintendo Wii. The game did not receive a typical professional review score average that would make you think it would become one of the best selling Wii games, but apparently many consumers ignored the “professional reviews” and bought the original Just Dance in droves. It has sold millions of copies and its success helped form a new major franchise for Ubisoft, with at least one new game for the series each year, since the original released.

In January this year, Ubisoft announced that since the series launched, it had sold more than 25 million copies. The Wii has had at least 8 games from the Just Dance series, from my count:

Another Just Dance title is releasing this Tuesday, Just Dance: Disney Party.

Which Just Dance game has become the Wii’s most played “Per person” and also has the most total hours of gameplay reported, with so many titles for Wii owners to choose from? (Hint: It’s not Just Dance 4.) Brew yourself some coffee, and let’s take a look!

Will you be dancing with Just Dance 4 on the Wii U?

Coffee Beans
Just Dance 2 is the Wii’s most played game from the Just Dance series, according to the average hours reported “Per person” and also the total hours reported on the Nintendo Channel for all of the Just Dance games.

Just Dance 2 was released on October 12, 2010 with a MSRP of $39.99. The game was developed by Ubisoft Paris, and received an ESRB rating of “Everyone 10+” with “Lyrics, Mild Suggestive Themes” listed as content for gamers and parents to be aware of.

The data shown in the image below is for the gameplay hours reported from U.S. Wii owners, with 734 days possibly reported.

Information reported from U.S. Wii owners.

The Brew
Just Dance 2 now has approximately 453,768 U.S. Wii owners that have reported playing the game through the Nintendo Channel, which is about 160,000 more Wii owners that have reported data for the game since last year’s report.

Just Dance 2’s reported average play-time is 12 Hours 55 Minutes “Per person”, with the average time played per day/session being about 1 Hour 7 Minutes. This means each time reported dancing session is lasting just over an hour. The game’s reported average is 12 Hours 55 Minutes “Per person” as the image above shows.

How has the game been received by critics and customers? The game has a “professional” critic review score average of 77.25%, based on 16 reviews on GameRankings.com. Just Dance 2 has a customer review score average of 90.22%, based on 1,097 reviews from Amazon.com.

Caffeinated Thoughts
While I still have not played any of the Just Dance games, I have found it interesting to see the series continue to be so successful, and I enjoy seeing how Ubisoft has marketed the series and expanded it to the other consoles as well. Seeing Just Dance 2 being the most played game of the series on the Wii though, I do find interesting because it wasn’t the first game in the series on the Wii.

The 5,863,176 Total Hours reported for the game are equivalent to dancing for about 244,299 days, straight. That would be dancing 24 hours a day, 7 days a week, for just over 669 years. I think that would make for the longest “Just Sweat It Out” session!

Just Dance 4 was just released on October 9th for the PlayStation 3, Wii, and Xbox 360. The Wii U is not yet out (less than a month now!), but Just Dance 4 is scheduled to release 5 days before the system, on November 13th. The trailer below is for Just Dance 4, and promotes how the Wii U GamePad’s streaming function will work.

Just Dance 4 on the Wii U currently has a MSRP of $49.99, which is $10 higher than the PlayStation 3, Wii, and Xbox 360 versions of the game. The game is releasing with three exclusive tracks for the Wii U version, as well as the Wii U exclusive Master of Ceremony and Puppet Master modes, and the ability to play Just Dance 4 off of just the Wii U GamePad.

I just wonder if the $10 price difference is going to be adjusted before launch, and make a big difference for fans of the series; or if it will make for the first Just Dance title to release at $49.99, and perhaps future Just Dance games will continue to release at that price as well?

Questions
Have any of you played Just Dance 2, and helped it become the Wii’s most played Just Dance game in at least the U.S., passing the original? Have any of you played all of the Just Dance Wii games by any chance, and if so, do you have a favorite game from the series?

If you’re a fan of the Just Dance series and planning on buying a Wii U, do the extra Wii U modes in Just Dance 4 and the option to play off of just the Wii U GamePad make you likely to buy the game?

You can see games from the Just Dance series linked below:

You can read older data reports on Just Dance, Just Dance 2, and Just Dance 3: here, here, and here.

Amazon & Target leak Wii U games release dates? Wii U to release same day in US & UK?

September 13, 2012


Coffee Beans
In just under 12 hours now, Nintendo of America will be holding their Wii U press conference and all speculation as to the system’s release date, price, and launch games should be put to rest. Yesterday, as I was writing my, “Wii U – Caffeinated Predictions, Thoughts, & Wishes” post, I was doing research and checking a few sites to see if any had changed release dates early, and I was checking for any Black Ops II information that might have been leaked early.

I predicted in my post that went up this morning a Wii U release date of October 28, 2012. I mentioned in the post and prediction I had done some “investigative work” that helped me reach that conclusion, and when I was researching yesterday I spotted the same release date, for three separate Wii U games, on two different retail sites.

What Wii U games have been listed with new release dates that aren’t apparently just place-holder release dates, perhaps giving us a clue to when the console will release in the US and the UK? Brew yourself some coffee, and let’s take a look!

The Brew
First, Amazon.co.uk has Tank! Tank! Tank! listed on their site, still, as releasing on November 1, 2012. The site says, “This item will be released on November 1, 2012.” Is it just a default place-holder date though? I don’t think so, for a few reasons. Tank! Tank! Tank! isn’t the only Wii U game I spotted on Amazon.co.uk with a release date listed. Two other Wii U games, Rise of the Guardians and Ben 10 Omniverse, also have release dates listed, but they are not listed for November 1, 2012. They are listed as November 23, 2012 and November 30, 2012, respectively.

You can see a screenshot of Tank! Tank! Tank!’s Amazon.co.uk page in the image below:

The one common factor between the three Wii U games listed on Amazon.co.uk with different release dates is the publisher, Namco Bandai.

The other retail site that had November 1, 2012 listed as a release date was Target.com. Except on Target.com, they had/have two Wii U titles listed with a release date of November 1, 2012. Those Wii U games are Just Dance 4 and Your Shape: Fitness Evolved 2012. You can see images for both of those games with the dates listed in each below:

Both the Wii U games on Target.com are being published by Ubisoft, but on other sites have apparent place-holder release dates as December 31, 2012.

Caffeinated Thoughts
I think its very interesting that two separate sites, in two different countries, have the same release date of November 1, 2012, but on three different games. If it was a simple place-holder date just from a publisher, I wouldn’t expect Ubisoft and Namco Bandai to use the same place-holder date, as December 31, 2012 has been the default place-holder apparently being used by most retailers, probably as instructed by Nintendo.

I based my October 28, 2012 Wii U release date based on the history Nintendo has with releasing consoles on Sundays, but seeing a game like Just Dance 4 which will already be out for the other consoles having a release date for November 1, 2012 makes me wonder. Will Nintendo break their history of releasing consoles on Sundays in the US, and instead release the Wii U on a Thursday, that Thursday being November 1, 2012?

I guess we will find out in a few short hours, and I’m going to brew some coffee as sleep will probably be rare the next 24 hours for me.

Questions
Do you think from the date on Amazon.co.uk and Target.com for three Wii U games being the same, that the Wii U console will be releasing on November 1, 2012 perhaps in the US, and the UK?

Also, are any of you staying up for the Japanese Wii U information tonight, and will any of you be attempting to watch the Nintendo of America Wii U conference in the morning?