Archive for the ‘April 2011’ Category

>Sega’s Advertising Failure – Conduit 2?

May 17, 2011

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Coffee Beans:
     Conduit 2 was released on April 19, 2011 for the Wii with a MSRP of $49.99.
     Conduit 2 was developed by High Voltage Software, and published by Sega.  The game received a “Teen” rating from the ESRB with “Animated Blood, Language, Mild Suggestive Themes, Violence” listed as content for gamers/parents to be aware of.

     It was officially announced on March 29, 2010 that Conduit 2 was in development.  The game is a direct sequel to the original game, The Conduit, but it has several new features such as local multi-player and WM+ control support.  Conduit 2 can also be patched(and has been) to hopefully address any issues that may pop-up in the game.

     With Conduit 2 being the sequel to one of the Wii’s most-hyped FPS games, did Sega’s approach of not advertising Conduit 2 with any commercials, and relying only on name-recognition payoff for them?  Let’s take a look!

Click chart to view full size to read/see data easier.
The higher the line on the chart, the better the sales rank.

Chart Info:
     The chart above shows the sales ranks for Conduit 2 on the Wii, with sales ranks recorded from April 19 though April 30, 2011.  The sales ranks were recorded each day from Amazon.com’s “Video Game” category, that posts the sales ranks for video games and video game accessories.
     Conduit 2’s sale price on Amazon.com was also recorded each day, and is shown above each date/time and sale rank point on the chart.
     The chart has the graph lines reversed so the higher the line on the chart, the better the Amazon.com sales ranks.

Highs & Lows:
     The highest recorded sale rank for Conduit 2 was #365 on April 19 around 11:30PM.
      The lowest recorded sale rank for Conduit 2 was #1,138 on April 30 around 10:05PM.

Sale Rank Average:
     Conduit 2’s overall sale rank overage was #685 for the 11 days of data recorded in April.

Critical Reception:
     Conduit 2’s “professional” review score averages started being published on the internet on April 19, the day it released.

     Conduit 2’s current “professional” review score average is 67.16%, based on 32 reviews on GameRankings.com.

     The game currently has a 4.5 out of 5 Stars rating on Amazon.com, based on 13 customer reviews.
     Conduit 2’s customer review score average is 87.69% when the reviews are converted to a 100% review scale.

     Review score averages recorded around 12:30AM on May 17, 2011.

Filtered Thoughts:
     The Conduit released on June 23, 2009.  The game had a lot of hype from High Voltage Software, the game’s developer, before it released, and Sega even helped the game along by releasing two commercials for it.
     I have followed Amazon.com sales ranks on different games for a while now. The original game, The Conduit, may have been the first game I actively followed on Amazon.com.
     You can see through the following dates/links how The Conduit was ranking back in June/July 2009, as well as one post from September 2009:
     The Conduit Entered Amazon.com’s “Top 100” Video GamesJune 20, 2009
     The Conduit Entered Amazon.com’s “Top 50” Video GamesJune 22, 2009
     The Conduit Entered Amazon.com’s “Top 30” Video GamesJune 23, 2009
     The Conduit Entered Amazon.com’s “Top 20” Video GamesJune 24, 2009
     The Conduit made the Wii’s “Top 5” Game Sales(according to rank) – June 27, 2009
     The Conduit Falls from Amazon.com’s “Top 100” Video GamesJuly 25, 2009
     The Conduit’s 12 WeeksSeptember 24, 2009

     As the links above show, The Conduit did pretty well initially on Amazon.com, especially when compared to Conduit 2.

     I never saw Conduit 2 crack Amazon.com’s “Top 100” in video games, and as the chart shows, its sales ranks plummeted pretty quickly after it released.  I think one big reason for this, was Sega’s and/or HVS’ lack of advertising for the game.  While The Conduit had two commercials put out for it, Conduit 2 has had zero commercials put out for it.

     I don’t know what happened from the original game to Conduit 2, but for some reason HVS and/or Sega didn’t feel the sequel needed as much promotion as the original.  Why would a publisher release a game on the console with the largest installation base and not put out one single television advertisement?  I have no idea, but I would love to ask the people that made that decision, “Why?”.

     If Sega was really relying on The Conduit’s name-recognition only, I would say that was a major failure on their part; and I think the sales chart above and the lack of Conduit 2 information in April’s NPD data verifies that.

     If you have not seen any footage from Conduit 2, below is the first trailer released for the game.

Questions:
     Have any of you been playing Conduit 2 since it released, and if so, what do you think about it?
     If you played the original game, The Conduit, and you have played Conduit 2, do you think Conduit 2 is better than the original in most areas?
     Also, do any of you think it’s odd that Sega/HVS did not put out any commercials for Conduit 2?

     If any of you are interested in Conduit 2, you can see prices for it on Amazon.com linked below:
http://rcm.amazon.com/e/cm?t=coffeew-20&o=1&p=8&l=bpl&asins=B003GB4UXI&fc1=000000&IS2=1&lt1=_blank&m=amazon&lc1=0000FF&bc1=000000&bg1=FFFFFF&f=ifr  

>PS3 vs. Xbox 360: Portal 2’s April Sales Ranks – Analysis with Chart

May 10, 2011

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Is this guy coffee proof?



Coffee Beans:
     Portal 2 was released on April 19, 2011 for both the PS3 and Xbox 360.  The game released with a “Standard” edition with a MSRP of $59.99.
     Portal 2 was developed and published by Valve, and distributed by Electronic Arts.  Portal 2 received an “Everyone 10+” rating from the ESRB, with “Fantasy Violence, Mild Language” listed as content for gamers/parents to be aware of.

     Did more PS3 or Xbox 360 owners apparently purchase Portal 2 during its 11 days on the market in April?  Let’s take a look!

Reversed chart, the higher the line the better the sales rank.
Click chart to view full size for easier viewing.
Normal chart, the lower the line the better the sales rank.
Click chart to view full size for easier viewing.

Chart Info:
     I have provided two charts above, though they contain the same data input information.
     The top chart has the graph lines reversed, which many people that don’t normally use Excel/chart programs have said is easier to read with the lines reversed.  The higher the line on the top graph, the better the sales ranks.
     The bottom chart is displayed as the program outputs it, so it may be easier to read for those that read charts and use Excel or OpenOffice type programs to make charts.  The lower the line on the bottom chart, the better the sales rank.

     The charts above show the sales ranks for Portal 2 on the PS3 and Xbox 360, with sales ranks recorded from April 19 through April 30, 2011.  The sales ranks were recorded from Amazon.com’s “Top 100” video game ranks each day(one day twice!), along with the dates and times, as well as sales prices for each game.
     The sale price and any Amazon.com video game credit that was being offered is shown on the charts, above the date/time spots on the chart lines.
     The chart is not supposed to be a replacement of NPD April sales numbers, but it is designed to be a supplement with the NPD numbers, and perhaps give us an idea of what the sales breakdown for each console version of Portal 2 were during April.

Highs & Lows:
     The highest recorded sale rank for Portal 2 on the PS3 was #1, for 7 of the 11 days it was available in April.
     The lowest recorded sale rank for Portal 2 on the PS3 was #7 on April 26 around 10:00PM, and as the chart shows it was selling for $56.99.

     The highest recorded sale rank for Portal 2 on the Xbox 360 was #2, for 8 days out of the 11 days it was available in April.
     The lowest recorded sale rank for Portal 2 on the Xbox 360 was #8 on April 26 around 10:00PM.  The game was selling for $59.99 at the time.

Sales Rank Averages:
     Portal 2 on the PS3 had an overall average of 2.92 for the 11 days it was available in April.

     Portal 2 on the Xbox 360 had an overall average of 2.84 for the 11 days it was available.

     The lower the average here, the better for the game.

Critical Reception:
     “Professional” review scores started being published on the internet for Portal 2 on April 19, the day it was released.

     Portal 2’s current “professional” review score average on the PS3 is 93.96%, based on 27 reviews on GameRankings.com.
     Portal 2’s current “professional” review score average on the Xbox 360 is 94.50%, based on 40 reviews on GameRankings.com.

Agree, or disagree?

     The PS3 version has a 4.5 out of 5 Stars rating on Amazon.com, based on 126 customer reviews.
     Portal 2’s PS3 customer review score average is 94.28% when the reviews are converted to a 100% review scale.

     The Xbox 360 version has a 4.5 out of 5 Stars rating on Amazon.com, based on 99 customer reviews.
     Portal 2’s Xbox 360 customer review score average is 92.72%, when the Amazon.com customer reviews are converted to a 100% review scale.

Click for larger size to view breakdown of ratings.

     Review score averages recorded around 4:00AM on May 10, 2011.

Filtered Thoughts:
     The overall sales average for both games was very close, with the Xbox 360 version’s being .08 lower(better), than the PS3 version.  While the PS3 version was ranked #1 for several days, and the Xbox 360 version never hit the #1 sales rank spot; with a lower overall sales rank average, we could assume the Xbox 360 version sold more; but being that Amazon.com does not provide exact sales numbers, this would be a close call based on the data.
     I think it was interesting that both games saw a significant sales rank drop on April 26, one week after they released.  April 26 was a Tuesday, and most games are released on Tuesday, but when I checked I did not see any significant game that was released on April 26 that might have caused Portal 2 to drop like it did.
     What I did see and had recorded though, was that Mortal Kombat on the PS3 and Xbox 360 saw a price cut on April 25 to $49.99, then on April 27 the PS3 version of Mortal Kombat shot up to the #1 sales rank spot.
     April 26 was almost a full week after the PSN had been pulled down, and I think it’s very interesting that the PS3 version of Portal 2 did not outrank the Xbox 360 version after the sales rank dip on April 26.  Even now on May 10 around 12:30PM, the Xbox 360 version’s sales rank is #4, while the PS3 version’s sales rank is #5.
     Interestingly enough, the current sale price for Portal 2 on Amazon.com for the PS3 version and Xbox 360 versions is just $39.99.

     If you’re wondering, “Coffee, have you played Portal or Portal 2?” Well, when I was picking up my PS3 the very first day, the very first game I purchased for the system was The Orange Box.  I originally purchased it because I wanted to try Half-Life 2.  After I completed Half-Life 2, I gave Portal a try for only about 15 minutes(maybe) and haven’t picked it back up since; maybe that will change this year.
     While I have not played Portal 2 yet, I am interested in it because of the game’s cooperative mode.  Mrs. CWG does not play FPS type games often, but she might finish this one with me.

Questions:
     Have any of you been playing Portal 2 recently?  If so, which version have you been playing and what do you think about it?  If you purchased the PS3 version were you able to try out any of Portal 2’s online cooperative mode before the PlayStation Network was pulled down?
    If you played the original Portal, do you think Portal 2 is as good as/better than the original?

If anybody is interested in Portal 2, you can see prices on Amazon.com linked below for all three versions of the game:
http://rcm.amazon.com/e/cm?t=coffeew-20&o=1&p=8&l=bpl&asins=B002I0JIQW&fc1=000000&IS2=1&lt1=_blank&m=amazon&lc1=0000FF&bc1=000000&bg1=FFFFFF&f=ifr  http://rcm.amazon.com/e/cm?t=coffeew-20&o=1&p=8&l=bpl&asins=B003O6E3C8&fc1=000000&IS2=1&lt1=_blank&m=amazon&lc1=0000FF&bc1=000000&bg1=FFFFFF&f=ifr  http://rcm.amazon.com/e/cm?t=coffeew-20&o=1&p=8&l=bpl&asins=B002I0J9M0&fc1=000000&IS2=1&lt1=_blank&m=amazon&lc1=0000FF&bc1=000000&bg1=FFFFFF&f=ifr